Divinus Investment Group

01 · The brief

What the client needed.

Divinus needed one site for seven distinct divisions, with a clearer path for visitors to understand the group and find the right part of it quickly.

02 · Discovery & IA

Structure, audience and sitemap.

The core challenge was organisational clarity. With seven divisions under one group, the site needed to help visitors understand both the whole and the parts without getting lost in corporate language. I used discovery to define the group structure, decide what belonged at parent level versus division level, and build a sitemap that made the group easier to read.

03 · Wireframes & UX

From wireframes to prototype.

Here the wireframes were mostly about wayfinding. I used them to test how quickly someone could understand the group, move into a division, and still feel the relationship between each part and the whole.

04 · Outcome

What changed after launch.

The finished site made the group easier to understand, easier to navigate and easier to extend over time, without losing the relationship between the parent brand and its divisions.